OUR MISSON
Mission
Apex Associates’ mission is to help self-employed individuals, sole traders and small companies based in East London to achieve their goals through a combination of:
✔ Reduced tax bills
✔ Sound financial advice based on in-depth cash flow forecasts
✔ Robust business plans
✔ Strong financial controls
✔ Access to finance as needed
✔ Offering a superior service – we will treat you as an individual rather than a number
We will work to ensure that your business is a success while helping you to maintain your work-life balance.
Apex Associates philosophy is that your accountant should help you to achieve your business goals but not offer advice they are not qualified to give.
To discover how we can grow your business. Contact Us
OUR VISION
“Our vision is to become the preferred accountant for small healthcare, professional service providers and retailers based in East London.”
LATEST NEWS
May 3, 2024
Increasing your profit – why it’s not the same as growing sales
The so-called Micawber principle, as stated by Wilkins Micawber in Charles Dickens’ novel David Copperfield, says: “Annual income twenty pounds, annual expenditure nineteen and six, result happiness. Annual income twenty pounds, annual expenditure twenty pounds nought and six, result misery.”
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May 2, 2024
Hybrid working – what counts as a business journey for tax purposes?
HM Revenue and Customs (HMRC) have updated their guidance on what qualifies as ordinary commuting and private travel for tax purposes to include hybrid or flexible working.
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