OUR MISSON
Mission
Apex Associates’ mission is to help self-employed individuals, sole traders and small companies based in East London to achieve their goals through a combination of:
✔ Reduced tax bills
✔ Sound financial advice based on in-depth cash flow forecasts
✔ Robust business plans
✔ Strong financial controls
✔ Access to finance as needed
✔ Offering a superior service – we will treat you as an individual rather than a number
We will work to ensure that your business is a success while helping you to maintain your work-life balance.
Apex Associates philosophy is that your accountant should help you to achieve your business goals but not offer advice they are not qualified to give.
To discover how we can grow your business. Contact Us
OUR VISION
“Our vision is to become the preferred accountant for small healthcare, professional service providers and retailers based in East London.”
LATEST NEWS
Oct 16, 2025
Why “Staff Welfare” Should Feature in Your Incident Response Plan
Cyber incidents, data breaches and operational disruptions don’t just affect systems - they affect people.
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Oct 15, 2025
Weekly Cash Flow Checks: Stay Ahead of Surprises
Cash flow is the lifeblood of any business. Without it, even profitable businesses can run into trouble. Yet many business owners, and even some finance teams, treat cash flow as a monthly or quarterly review item. That’s a mistake.
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