OUR MISSON

Mission

Apex Associates’ mission is to help self-employed individuals, sole traders and small companies based in East London to achieve their goals through a combination of:
✔ Reduced tax bills
✔ Sound financial advice based on in-depth cash flow forecasts
✔ Robust business plans
✔ Strong financial controls
✔ Access to finance as needed
✔ Offering a superior service – we will treat you as an individual rather than a number
We will work to ensure that your business is a success while helping you to maintain your work-life balance.
Apex Associates philosophy is that your accountant should help you to achieve your business goals but not offer advice they are not qualified to give.
To discover how we can grow your business. Contact Us
OUR VISION
“Our vision is to become the preferred accountant for small healthcare, professional service providers and retailers based in East London.”
LATEST NEWS

Sep 1, 2025
Companies House WebFiling to Switch to GOV.UK One Login
From 13 October 2025, Companies House will require all businesses to use GOV.UK One Login to access WebFiling. This change is part of a wider government move to introduce a single, more secure login system across all online services.
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Aug 28, 2025
HMRC Interest Rates to Fall Following Base Rate Cut
The Bank of England reduced its base rate from 4.25% to 4.00% on 7 August 2025. Because HM Revenue and Customs (HMRC) interest rates are directly linked to the base rate, the interest charged on late tax payments and the interest paid on repayments will also fall.
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