OUR MISSON

Mission

Apex Associates’ mission is to help self-employed individuals, sole traders and small companies based in East London to achieve their goals through a combination of:

Reduced tax bills
Sound financial advice based on in-depth cash flow forecasts
Robust business plans
Strong financial controls
Access to finance as needed
Offering a superior service – we will treat you as an individual rather than a number


We will work to ensure that your business is a success while helping you to maintain your work-life balance.

Apex Associates philosophy is that your accountant should help you to achieve your business goals but not offer advice they are not qualified to give.

To discover how we can grow your business. Contact Us

OUR VISION

“Our vision is to become the preferred accountant for small healthcare, professional service providers and retailers based in East London.”

LATEST NEWS

Aug 6, 2026

Getting a shareholders’ agreement right

A shareholder’s agreement can be one of the most valuable documents a business ever puts in place. It allows a company’s owners to set out, in detail, how they will work together, make decisions, deal with disputes and manage future changes in ownership.
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Aug 5, 2026

Employment Rights Act 2025: Employers concerned about new unfair dismissal protections

Acas, the workplace expert, have carried out research to find out which changes in the Employments Right Act 2025 are the hardest for businesses to adopt.
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