OUR MISSON
Mission
Apex Associates’ mission is to help self-employed individuals, sole traders and small companies based in East London to achieve their goals through a combination of:
✔ Reduced tax bills
✔ Sound financial advice based on in-depth cash flow forecasts
✔ Robust business plans
✔ Strong financial controls
✔ Access to finance as needed
✔ Offering a superior service – we will treat you as an individual rather than a number
We will work to ensure that your business is a success while helping you to maintain your work-life balance.
Apex Associates philosophy is that your accountant should help you to achieve your business goals but not offer advice they are not qualified to give.
To discover how we can grow your business. Contact Us
OUR VISION
“Our vision is to become the preferred accountant for small healthcare, professional service providers and retailers based in East London.”
LATEST NEWS
Jul 15, 2026
UK hiring trends
The June 'UK Report on Jobs' shows subdued business confidence driving a preference for short-term staff. Temporary staff billings rose at the steepest rate in over three years, while permanent staff appointments continued to decline, although at a much slower pace than in May.
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Jul 13, 2026
Proposed offence for reckless, untrue tax statements
HMRC have proposed a new criminal offence for making reckless, untrue statements or declarations about what's known as 'direct taxes' - Income Tax, National Insurance and the like. For Customs and Excise and VAT ('indirect taxes'), it is already possible to prosecute individuals who make untrue statements or submit incorrect documents either knowingly or recklessly, without the need to prove dishonesty. The penalties for such offences can be severe, including substantial fines and imprisonment. The direct tax regime does not currently contain an equivalent offence.
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