OUR MISSON

Mission

Apex Associates’ mission is to help self-employed individuals, sole traders and small companies based in East London to achieve their goals through a combination of:

Reduced tax bills
Sound financial advice based on in-depth cash flow forecasts
Robust business plans
Strong financial controls
Access to finance as needed
Offering a superior service – we will treat you as an individual rather than a number


We will work to ensure that your business is a success while helping you to maintain your work-life balance.

Apex Associates philosophy is that your accountant should help you to achieve your business goals but not offer advice they are not qualified to give.

To discover how we can grow your business. Contact Us

OUR VISION

“Our vision is to become the preferred accountant for small healthcare, professional service providers and retailers based in East London.”

LATEST NEWS

Jan 21, 2026

New to Self Assessment Tax? Here’s an Explainer

If you are new to being self-employed or being a landlord, Self Assessment can feel like one of those jobs you know you should understand better, but never quite get around to.
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Jan 19, 2026

Backtrack on Digital ID Requirements

It appears that the government has backtracked on plans to require workers to register with its new digital ID programme to prove their right to work in the UK.
read article